The Simple Construction Marketing Plan
To start any construction business, it’s important to come up with an effective construction marketing plan that will get you noticed in your local area as soon as possible. This handy, simple-to-use guide will help you put together a plan that will work for any contractor or home improvement business and allow you to get new customers in the door faster than you ever thought possible!
1. Research your Market
When you’re launching a home improvement business, it’s important to know your market. How many contractors are in your area? What kind of customer is looking for your services? What percentage of clients can be expected to contact you after seeing your marketing efforts? And how will you attract customers who aren’t actively looking for a contractor like yourself?
You should research all these things before even thinking about marketing. If you try to sell without knowing what products or services your potential customers are in need of, chances are pretty good that you won’t have much success. So, make sure that market research is on top of your priority list during startup; it could save you a lot of time and heartache down the road.
Answers to include into your construction marketing plan:
- How many households are there in the area you serve?
- Who are your direct and indirect competitors (where your potential customers are going today to get help in home improvement projects?)
- What is the average project value you can expect?
- How many customers per month do you need to be profitable?
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2. Choose your Target Audience
Target audience is the basis of a good construction marketing plan. Know your customer, create customer personas around your target audience, and simply ask yourself the following questions:
- Who are my potential customers? (Their age, location, income, interests, etc)
- What problems, pains, desires do they have? Put yourself in their shoes.
- Where do they go online? (Facebook, Pinterest, Twitter?).
- How can they benefit from your home improvement service?
- Why would they choose your construction company over your competition?
3. Create an online presence
If you’re building a construction business, your marketing efforts need to start with an online presence, as an integral part of your construction marketing plan. Your site should be easy to find via search engines, and once people visit it, they should be able to immediately get in touch with you or find additional information about your company. It might sound overwhelming at first, but there are plenty of affordable and easy ways to build your business’s foundation online. Before you know it, prospective clients will be beating down your door for work.
Social media is a great way to market your home improvement business. Facebook, Instagram, Twitter, Pinterest, and more are platforms you can use to showcase your work and build trust with prospective clients. But social media isn’t just about connecting with potential customers. It’s also a great way to find new construction jobs you can bid on.
4. Build a brand
The first step to building a brand is establishing your business as an expert in the home improvement industry. To establish yourself as an authority, make sure you know everything there is to know about home improvement projects you are offering.
As a contractor build an identity, create a persona for your company. Who are you? What do you stand for? How do you present yourself? What are your values?
On top of that add a business card, that is easily shared online, for example via a messenger, a logo, a marketing one-liner, that will be specific to your company and will eventually become recognizable by your potential clients.
5. Generate leads
Contractor leads are the bread and butter of any construction company. You can start getting leads immediately, while in parallel continuing to build your other marketing efforts and your brand. The beauty of contractor lead generation services like LeadsBasket, that you do not need to have any marketing knowledge or even prior online exposure to get high-quality phone-verified leads. LeadsBasket lets you generate category-specific location-targeted leads for your home improvement business as soon as you register for free for the platform.