Blog / How to Grow Your Home Improvement Business in Just 7 Days

How to Grow Your Home Improvement Business in Just 7 Days

By   |   | Lead Generation
Grow your home improvement business

Competition among professionals who want to grow their home improvement business has always been fierce. However, following the pandemic, the number of people taking this time to improve their homes has shot up exponentially. That’s for two reasons, firstly, people are spending more time at home and they want to enhance their environments and secondly, people have a lot of money to spend and nothing to spend it on. According to recent financial research, demand and spare cash are most definitely there, but the supply is where this equation falls short.

This is great news for you as a home improvement professional as there is an even bigger pool of potential clients to tap into. But how can you get into that pool? Here are our tips to grow your home improvement business in just 7 days.

1. Use a lead generator tool.

This is where a product like LeadsBasket comes into its own. You can set up a new campaign to start generating leads, according to your individual set of preferences. These can include your location, the regions you like to work in, your specialties, languages you work in, and so on. It takes under 5 minutes to set up a new campaign and then the smart guys (and robots) at LeadsBasket will open your campaign out to the public. You can start getting contractor leads of interested customers within the same day, either by SMS, email, or to your CRM.

LeadsBasket is giving new clients $100 credit for you to run your first campaign. High-intent leads is what will help you grow your home improvement business.

2. Create an engaging one-liner.

This will be a sentence or two which includes exactly what you do. Refine it and make sure it sounds catchy and then place it in all of your marketing materials from your Facebook page, to Facebook groups, your Twitter account, Linkedin. If you have staff, make sure they memorize it too as this will be your pitch going forward and can definitely spread the news about you and help you grow your home improvement business.

Start getting leads with LeadsBasket in a matter of minutes

3. Start email marketing.

Email marketing is a very powerful marketing tool to help you grow your home improvement business. You can use free automated mailer systems which are perfect for newbies with no experience. Good examples include MailChimp and MadMimi. You can create mailers from scratch using drag and drop capability. You can send promotional mailers eg. “Your first hour FREE!” Or “Get a FREE Consultation”. Alternatively, you can send text-only mailers from your own email system to try and get new customers. Keep a database of your leads, whether that be on Excel or even through a CRM (customer relationship management) technology.

4. Get good reviews.

Nothing can help to grow your home improvement business, as reviews. Reviews about your work are the easiest way to develop trust with new potential customers. Make sure to ask every customer to leave you reviews on your Facebook page, Yelp, or your Google My Business Listing. You can even go back to old customers you built rapport with and ask them to kindly leave you a review.

5. Referral Program.

Create your own referral program, by asking all of your customers to refer you to their friends or social networks. For each one that refers to you, they will get a 10% discount on their next project with you. Referrals are the quickest way to build up your customer network fast. Also, use point 3. In this article and send a mailer out to your list of past customers, letting them know about your new referral program. Don’t be shy to ask your customers to be your ambassadors and to help you grow your home improvement business. 

Grow your home improvement business

LeadsBasket is currently offering a FREE $100 coupon for your first campaign. Click here to get your free credit and grow your home improvement business fast!